UX, UI and Creative Direction for an iOS music app .
Be the life of the party, club or arena. EyeCandy allows you to make remarkable visual effects set to the music of your choice. Pick a song and create instantly. Choose from embedded video clips, add your own videos, photos, or even scan the web to populate your creation. Master the art of VJing in seconds.
We were asked to provide an Alpha product review complete with roadmap recommendations for how we could launch an MVP with room to grow. From this we developed final wireframes and visual polish for the front end of the app.
CREDITS:
Producer
TomandAndy
Role
Art Direction, UX/UI
User Experience
Our goal was to rework the existing wireframes into a final product suited to the tween demographic. The Initial testing revealed that users wanted an easy way to capture videos, pull content from Facebook or Instagram, a simple way to edit these into music videos, and share. It had to be simple, accessible, and playfully fun.
We introduced the ability to leverage the social graph, provided a simple microtransaction system to let users purchase locked video themes, as well as a user onboarding that unfolded the experience over time.















