LEGENDS. START. HERE.
This tagline served as the driving force behind the 2020 intro video.
The narrative follows a season, and a day, in the life of our teams. We start with early morning dawn over Fenway and end with the last play of the last game of the World Series. And, interspersed between, we build up to the excitement of the day with lots of quick vingettes of action.
CREDITS:
Executive Producer, MLB Network
Michael Furno
Producer, MLB Network
Andrew Becker
Producer, MLB
Alexander Reyna
Creative Director
Alexander Reyna
Collaborators
AJ Sinker, Motion Design, Edit
Moodboards
We began our process by defining visuals and locking a specific style for the piece.
We wanted something polished that fit into the MLB aesthetic but didn’t feel overwhelmed by a deep, synthetic, motion design sensibility. This was really about our stadiums, players, and fans in an unfiltered state.
As our sport grows, we’ve moved into an era dominated by the fractions of an inch, the mile-per-hour and the nth degree. Highlighting our youngest heroes and their action-packed statistics, allows us to show how the win is made through the smallest of margins.
